Occupational skin protection products as an experience brand

Client
Dr. Schumacher GmbH, Malsfeld, Germany

Task
Establishment of a skin care brand

Service
Strategic consulting, portfolio optimisation, creative campaign, sales documentation.

Discipline
Infection prevention, dermatology

Customer benefits

Unique position compared to the competition, increase in brand recognition and awareness of skin health, strengthening of distribution.

„SCICOM's courage and creativity in breaking completely new ground with the launch of our skin care products excited me from the very beginning. The agency has a great deal of experience in our market and with our target groups - the prerequisite for ensuring that the great creative ideas actually work. SCICOM finds the right professional approach for all target groups: from buyers to ward managers and users of our products to our sales department.“

Anja Deecke
Market Manager, Dr. Schumacher GmbH, Malsfeld, Germany

Skin care tends to be an unpopular topic among employees in health care facilities. The products on the market are not perceived as very attractive. SCICOM developed a completely new marketing and design strategy for the launch of new, modern formulations for cleansing, care and protection of the hands.

A consistently customer-centred approach focuses on the individual skin needs of the user. With the DESCOLIND COMFORT series for normal skin, DESCOLIND PURE for sensitive skin and DESCOLIND EXPERT for demanding skin, the brand becomes emotionally charged and convinces as an innovative problem solver.  

The new product, colour and design concept will be marketed with a cross-media sales campaign. The focus is on eye-catching testimonials, professional education, attractive incentives and campaigns.

Cases

We think along and ahead

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